Why is a .com Domain Name Is the Best Option?
The importance of the .com TLD (Top Level Domain) extension is a subject of debate since years. w this era we find more and more extensions gaining popularity, especially in the tech industry.
There are obvious pros to choosing to go with a new TLD. Let’s talk about few here;
For an unregistered brandable name, there are more available domains so you may register for what you like (almost all good .com business domains are already registered). In most cases, they are considerably cheaper than a comparable .com domain. For instance, a single word business related keyword .com domain can run you well over $10,000. You can choose among them, one that fits your industry or becomes part of your brand name.
All definitive benefits. But the .com is still king.
Consider what and who, you are doing this for. The domain name, the branding, the marketing, the website, the whole business itself. All of it. What is it for?
Hint: It isn’t you. It’s your customers.
Your customers are the top priority because they will drive your business. So, what are your customers looking for in your domain name? What will make them want to do business with you?
Doing online business is risky. There are tons of scams and fabricated websites out there, and it is hard to tell the difference between one that it is authentic, and which is not. In this race, you want a domain TLD that people know, and trust and customers have to rely on subtle indicators to determine a website’s trustworthiness. One of the first indicators is your domain extension. If they see a TLD that is bit odd or they aren’t familiar with, they are less likely to trust the website, and the services or products it has. Having a .com domain is a clue to your customers that your business is on the up-and-up.
Put yourself in their shoes. Pretend you're visiting a website you’ve never visited before. What would make you trust this business? What would make you comfortable giving them your email or phone number? Your credit card information? The answer lies above. Read again!
When you tell people your business name, they are automatically going to assume that your website is “your business name” + “.com”. If you use another TLD, this can lead to confusion when your customers try to find you on the web.
People ask why .com is the best TLD for your site? The biggest reason is because the .com is the most intuitive domain extension. When the internet launched, the ".com" it became a defining term and it is almost a brand.
Because of their scarcity Dot-com domains are perceived as a status symbol. Having a .com domain signals to your customers that your business is established enough to have an asset (the .com version of your brand name) representing it.
Conversely, older TLDs like .net and .biz, can come off as unprofessional to your potential customers. In addition, newer TLDs can give the impression that your business is new and less established, no matter how long you’ve been around.
If Your Business Means Business, a .com Domain is the Way to Go.
When in doubt go with the .com before you go and snap up the .org, net and 1000s of new gTLDs, pat yourself on the back for getting a 4-letter domain for pennies on the dollar, know that you are only serving yourself, not your business or your customers.