What is a Domain Name?
As of its core importance, domain is the address to your digital presence. Just like when you open your GPS and add in the address, similarly you open up your browser and punch in a domain to get to a specific brand. Isn’t it nice about a domain is that there's no driving or traffic - just a few seconds of internet loading and you're there!
Levels of domains
Technically speaking, a domain is comprised of three levels. Here we will discuss them one by one.
First Tier, the first level of domain is The Top Level Domain (TLD), which is also known as the "extension", it indicates the website's purpose. For example ".com" is short for commercial and indicates business purposes while ".org" is short, specific and it is for organization and indicates community or nonprofit purpose.
Second tier, this level of domain is the website's individuality or name. If not very close, to your brand name this part should truly be identical. It is evident that web users become confused of a site if there is any discrepancy in this tier. For example, when you go to the Paypal.com you expect it to be a site of international financial services. This tend simple you punch in the name followed by .com and the domain says all about it. Also, not all users will necessarily take the time to look up a company's site they would understand what domain says, so it should be understandable. If you're asked to do a transaction or provide financial information and notice your browser says GoPaypal.com, you'd hesitate. For instance, it could be someone's personal finance blog, which would be major loss of brand recognition and traffic for Paypal. You want to make sure it's as intuitive and simple as possible for your audience to find you.
Third tier of the domain is a URL prefix (ie. "www.") which is majorly a background information for your browser. Including it within the domain is unnecessary and can be distracting. Now open your browser and typing in brandsoo.com and then www.brandsoo.com - which one is easier and more memorable? And they both get you to the exact same