How to Choose a Unique Business Name

“Always remember that you are absolutely unique. Just like everyone else.” - Margaret Mead

Having a unique business name is so important because the last thing you want is to have a name that blends into the background. In the days of business race, it is hard to stand out. Especially in sectors where there are tons of similar offerings, you always want to have a fine line that always differentiate your business from your competition in one way or other. Your brand’s name is often the first thing people notice about your business. But how to ensure that our name is unique?

Here are some tips for finding a business name stands out from the crowd. Follow these three tips, and you are bound to find tons of unique business names;


Look Beyond Keywords

If you are looking for a business name that helps you stand out, a name should comprised of one or two generic keywords because it is often the first thing that new business owners gravitate toward. These names have obvious advantages:

  • They are easy to understand and remember.
  • They describe the nature of your business in a very straightforward manner.
  • Make no mistake, there are some great keyword names out there that are both unique and powerful.

Unfortunately, most great (.com) domains with generic keyword combinations are either:

  • Not Available - The domain is being used under another business.
  • Prohibitively Expensive - The domain is on sale for a hefty price.
  • Available for a Reason - Most keyword domains that are available to register is for a reason: it's not that much good.

While adding a bit of intrigue and inventiveness to the mix, evocative names, metaphorical names, and invented names help you stand out among your competitors. That's why when searching for a unique name for your business, we recommend widening your search beyond just keywords. They will also ensure that your business name will preserve its uniqueness long term. Why you ask? Here’s a good read on keyword vs invented names. Give it a read!


Make Sure It Sounds Different

Just like you want to avoid keywords that muddled by your competitors you also want to make sure your name won’t be inadvertently associated with industries your business has nothing to do with. This can happen when your name sounds too similar to other names that are already in use.

For instance, take these four real business names,

  • Claris, Clarins, Claritin, Claria.

These names describe four different business natures;

  • marketing, cosmetics, antihistamines, and life insurance

But because they sound so similar, people are going to associate all four names with the category of the one business name they are most familiar with. Here is the alarming situation because this may lead your audience to make problematic associations.

That’s why it’s important to test names for unwanted associations.

Test 1:

you think you've found a good name? pretty good. Now run it by your friends and ask them to name the first thing that comes to mind. More importantly, ask them why it came to mind. If the answer is because your name reminds them of an already existing brand, it is best to continue your search.

Test 2:

Start typing your business name into google and look at the auto-complete suggestions. Are there any similar sounding names to yours? Are they names of businesses? Are they popular? If the answer to all three of those questions is yes, then move on.


Assess Verb Potential

When you’re open to a subject or video you weren't aware of, you don't say that I'll "do an internet search on it. You rather say I'll "Google" it, or "YouTube" it.

You don't "call a rideshare app" to the event, you "Uber" to the event.

Choosing a business name that has the verb potential provides a great way to differentiate yourself from your competitors. While there is no tried-and-true formula to creating a name, it is generally a highly pronounceable name that means nothing by itself .To test whether a business name could be used as a verb, imagine your customers recommending to others that they "[your name] it", or that they spend their time "[your name]-ing". If it sounds right for your business, then you've got a promising brand name and continue your work in this way!



Remember! uniqueness is only one of the components that make a great business name. For example, "" is definitely a unique name, but it isn't a good business name because it isn't either simple, easy to pronounce, or catchy.

We know finding a name like this can be a challenge. That's why at Brandsoo, we make it easy. Every name on our marketplace is chosen for both its unique qualities and overall business name potential.  You can find the right name for your specific business more quickly by sorting industry.

Ready to find your own unique business name? Start by searching our available business names.