How to Apply the Lean Startup Methodology

Lean business is associated with the technical world, the principles of it often apply to a wide range of companies and industries. The founder Ries' methodology is broken out in a book via three areas. They are:


Ries challenges entrepreneurs to gauge whether they are making progress, in part by using an adapted version of scientific experimentation or not. At this level, the first step is to adopt what Ries calls 'validated learning' to determine whether your business concept is clear - not for today only, but in the long-term benefits.


The good news?

Once your vision is validated, the next step is to follow the Ries instructions for how to build a minimum viable product to test key assumptions about the product, markets, and cunsomer needs. If you find some of your assumptions are challenged by any of above, the methodology also incorporates a gauge for when it's time to step back, and when it's time to stay focused.


The final step established during the Steer segment, that is to apply the Build - Measure - Learn feedback loop, to stimulate growth as quick as possible. Assume your product or idea has enough potential to take off, from manufacturing to organizational design, the methodology provides a vision for the future which summarize the next wave of business concerns.

The Lean Methodology should not be just restrain to business ground. It ideally should be applied to all aspects of your business. You can also apply it to parts of the business that will help you grow - like your brand.