How to Apply Lean Branding to Business Naming?

Lot of things come to mind while naming the brands. Everyone wants to come with the perfect name. this is a critical decision. They think they will need a lot of outside opinions and this a very long time.

Talk to any entrepreneur and you'll get to know about how hard it is to start working on your company without a name. Without a business name you can't get down to work. But you need to start working. After all it matters.


The Lean Branding Approach

Are you facing problems in choosing a business name?

Thinking "lean" can help you get over the hurdle of choosing a business name. With Lean Branding you can start testing how your brand resonates with customers.

Don't confuse lean with "cheap" like some people do. As the founder of The Lean Startup Eric Ries puts it, "Lean Startup isn't about being cheap [but is about] being less wasteful and still doing things that are big." Lean Branding is about being smart about how you work, being mindful of your time, and being open to resources that help you do both.

No brand is perfect from the core, but following lean methodology allows you to put a message out there, test it, and refine it.


Make the Choice Easier

Deciding is exhausting. Decision fatigue is anything you can do to reduce the number of operable options that helps make a better decision and saves time. When it comes to business names, you should be precise to the table of names that are available and quickly attainable, even if it means excluding some names that may seem "ideal" or "a perfect fit".