How Important is Pronunciation for a Business Name?
Remember! Pronunciation is a crucial factor when deciding on a business name and determining whether a name is pronounceable can be a daunting task. However, when picking your name if you consider all the rules you are bound to end up with a name that is easy for all your customers to pronounce and understand.
Business Name Pronunciations
Congratulations! You've launched your site. Your customers loved it, but growth has slowed. Wait...What? Why? Well, when you create a brand that people cannot pronounce correctly you've seriously disabled your word of mouth. Brands like Cartier or Louis Vuitton are high end but they brands probably don't even want you if you can't pronounce their names. But you want everyone to come use your site, so you need to make it as easy as possible for them to tell other people about it.
Is It Familiar?
make your business name to be easy for your audience to pronounce. Just because your name is made-up, doesn’t mean it should eschew language conventions completely, it needs to contain sounds and letter combinations that they are familiar with.
A business name that possesses letter combinations that are uncommon will only serve to confuse your audience and will be harder for them to retain. For instance
- Tanada (Ta-na-da) - Flows naturally, easy to pronounce for English language speakers.
- Tnada (w-na-da?) Looks awkward, doesn’t flow. T and N are almost never found next to each other in English.
To avoid confusions, take a good look at the makeup of your name. Are the letter and vowel combinations similar to dictionary words that everyone is familiar with? Does your name flow naturally when you say it?
Are There Multiple Pronunciations?
If your name contains letters that can have multiple pronunciations (like a soft "G" or hard "C"), does their placement within the name clearly indicate which pronunciation people should use?
Using letters with multiple possible pronunciations can also serve to confuse your audience. So, don’t commit this heinous crime. Handle with care!
Misspellings and Modifications
When it comes to misspellings, you want to keep it simple. A good rule of thumb is that you should be able to clear up confusion with a simple aside. If your business name is a misspelled version of a keyword, make sure the intended keyword is still obvious when read, and the name is pronounced accordingly. Obviously, a misspelling isn't going to spell exactly like it pronounced.
Does it Work in Different Languages?
Yes, it does!
Let’s understand it better with an example, in English a "y" usually rhymes with "eye" or "spy", but in Spanish a "y" rhymes with "see". Also, certain traits of the English language like the silent "e" at the end of a word don't exist elsewhere. Take Skype for example-in America most users pronounce the name without the last letter, similar to "hype". However, in some parts of Europe and the Middle East, the brand is pronounced like "Skypee". You see the difference?
Testing Your Brand Name’s Pronunciation
The pronunciation of your name should come naturally to everyone who sees it. For this take a quick test.
Do your customers experience a moment of hesitation before trying to say the name?
If yes, then at first place remove this barrier . Even a second of delay between looking at a word and saying it out loud can indicate trouble.
Ready for the action?
Follow the steps and thank us later.
- Email your potential domain name to five friends.
- Ask them to leave you a voicemail pronouncing the name. If they all say the same thing with no hesitation, here you’re golden. Done and successfully dusted!