Can Real Words and Expressions Be Good Business Names?
An apple a day. Twerking. Blue moon.
What do all these words or expressions have in common? Are they good choice for a business name? No, they’re part of our everyday vernacular but they also all have a certain 'sticky' sound to them.
Now you will think, what is stickiness? when a word or phrase to become something breakthrough from being slang or a locally used expression we actually associate meaning with it. For example, 'sunny side up' exudes much more cheer when ordering your breakfast than simply saying 'yolks facing up'.
Real words or phrases
If you are looking for a catchy name for new brands possess multiple benefits for you. Let us tell you how;
First, they are easier to remember instead of an abstract name. A real word or phrase tends to stick in the mind, making it easier when they’re first exposed to it and more likely for potential customers to track you down.
Another benefit real words are a shortcut to tap into your customer's emotions and associations. Again, an abstract name may evoke certain aspects of a real word and it does that all on its own whereas real words associate meanings to the existing ones. Take example, if a brand name included the actual word 'dream' in it, it automatically generates a enjoyable vibe when heard. Use another example, If another brand name was called something like 'Dremisa', it do hints at the root word but it doesn’t necessarily lay hold of your imaginations until you understand their business idea. Real words are a shortcut to tap into your customer's emotions and associations.
There's yet another benefit to using real words or idioms. They can help you gain some additional exposure as people searching for specific words may stumble upon your site – it actually captures the attention.
Twist the words of your choice
Real words and phrases are indeed a valuable asset to your brand so don’t be afraid to switch things up. To expand on another example, 'A Mac A Day' plays off of the common expression 'an apple a day', but immediately brings to mind technological connotations. This is how it works!
It's still memorable and deep rooted in real words - but it's also distinctive enough to stand on its own, meaning you'll have a higher probability of securing the URL you want.
Make the right choice
If you are thinking use real words will get you a successful brand, don’t - just recognize there are some benefits to doing so. Many abstract names have succeeded in becoming part of our vernacular too. 'Googling' is now a full-fledged verb example understood by everyone. When selecting a brand name, just keep in mind - real words work great as a jumping off point for your creativity. You just have to put the arrow in right direction.