10 Tips For Creating A Catchy Business Name
Here are ten tips that can be applied to create a brand name that will attract the audience.
1. Make Up A Word
Probably the most innovative organizations today have made up, imagined names. Organization’s for example Google. Yippee, Zappos, and Sony all shunned traditional watchword names for name that amounted to nothing at first. Using an invented name for your business has a few advantages:
- Built for catchiness -- since they aren’t based on a word, they can be built to be as catchy as possible.
- Easily trademarkable -- Invented names are unique, so they are much easier to trademark.
- Highly Brandable -- Invented names don't have built in connotations that keyword names do. This means you have a blank canvas on which to tell your brand story.
At the point when progressed admirably, this strategy can do some amazing things. However of the considerable number of tips on this rundown, it's most likely the hardest to pull off. Keep in mind, when you make up a word, you need it to be anything but difficult to spell, simple to articulate, and simple to recall.
2. Make Use Of Alliteration
While the word "alliteration" may conjure up bad memories of English class, it's a useful tactic when naming a business. Alliteration is the repetition of consonant sounds in each word. That usually means that they start with the same letter, but it doesn’t have to:
- Perfect Prints
- Magic Made
- Hocus Pocus
Brand names that use alliteration are the definition of catchy: they're fun to say and easy to remember.
Some famous examples of businesses that have used an alliterative approach:
- Dunkin' Donuts,
- Chuck E. Cheese's
- Weight Watchers.
A typical method to utilize similar sounding word usage in business naming is to take your center item or administration, and pair it with a good descriptive word that demonstrates your image situating. Do you make travel hardware that is weightless? Light Luggage may work for you. Do you spend significant time in making sensational archives? Consider a name like Perfect Presentations.
3. Make It Memorable
Business names are those things which cannot be forgotten, if interesting, or related to some specia; event. Boring business names like Bob's Pest Control, Matherson Digital Agency, and E-Z-Buy Car Lot are entirely forgettable. They have no staying power and nothing that demands that a future customer remember them at all.
To test if your name is memorable enough, try telling a handful of people about the business name you're considering. A few days later, ask them if they remember what it was. If no one can recall the name, move on.
4. Make It Short And Sweet
Some of the catchiest business names in use today are extremely simple:
Choosing a simple business name always conveys the image of easiness while working with your company. And one thing is for sure—consumers love easy.
5. Make It Easy To Spell
It would be considered worse if you are in the starting phase of your business and make it hard for the people to find you just by complex naming of business.
Making your business name easy to spell is very important for people to be able to find your website, phone number, and address when trying to look you up.
6. Avoid Slang
It very well may be enticing for certain organizations to fuse a slang word into their business name to seem to be cool or popular. The desire to utilize slang is particularly solid for organizations with a more youthful objective crowd.
In any case, on the off chance that you want to assemble a business that endures, it's a close to ensure that whatever slang word you pick presently will be old and spent in a couple of years. What's more, when that occurs, your business will seem to be the specific inverse of what you had initially planned.
7. Combine Words
A few years ago, the media started combining the names of two celebrities who were dating as a fun way to refer to the couple. Bennifer. Brangelina. This same trick can apply to company names.
Also known as a portmanteau, the combining of two or more words is a great way to come up with a catchy business name.
- Pinterest - combines the words pin and interest.
- Accenture- combines the words accent and future.
- Fudgsicle - combines the words fudge and Popsicle.
What portmanteau could work for your business? Take a stab at picking two important words that portray your business well and play around with consolidating them. You could likewise have a go at joining two colleagues' names or the proprietor's last name and a word. The potential outcomes are huge.
8. Drop a Letter
Dropping a letter out of a word is a simple way to make a bland business name interesting and attractive. For example, dropping an "e" at the end of a word is an effortless way to create catchy business names. In a short word, you may also try removing all of the vowels. This tactic works best with high-tech companies or app creators.
Digital library Scribd did this when they took the final "e" out of the word "scribed". Flickr also took advantage of this trend when they dropped the last "e" in the word "flicker".
9. Use Compound Words
Similar to the portmanteau, you can combine two words to come up with catchy business names instead of dropping part of each word to make a new one. This tactic is especially popular in the realm of social media, with giants like Facebook, Snapchat, and Foursquare using this naming method.
For a company that offers virtual reality driving experiences, they could call themselves DigitalDrive or VirtualVroom. A manufacturer or washing machines could try something like WashingWhizz.
10. Add New Meaning To An Existing Word
If all else fails, trying thumbing through a dictionary to find an interesting word that could represent your business. One of the wealthiest companies in the world, Amazon, did this when they named their business after a river in South America. Babble named their digital publication after a word that means "to utter sounds or words imperfectly, indistinctly, or without meaning". And Aetna was named after a volcano in Italy.
When you've thought of a name you think will work for your business, ensure that you research the name in web indexes, web based life, and space name enlistment administrations. You ought to likewise look through your nearby division of companies to guarantee nobody has just enrolled the name you're thinking about. The exact opposite thing you need to do is contend with a current brand over your name.